Business Nature
The Company principally engaged in the manufacture and distribution of leather coverings for car seat using processed cow or buffalo raw hides bleached and dyed, then cut and/or sewed to produce finished products. The complete cycle of products and services is implemented according to the customer’s order. Products and services can be divided into seven major groups:
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Cut part - Tanned leather will be cut in shape of the tailor-made drawing as ordered by the customer.
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Trim cover - It is for leather car seats and other leather accessories, mostly receiving order from first tier suppliers.
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Steering Wheels and Gear knobs - Sewing service for steering wheels and gear knobs
-
Finished Leather - For produce car seat and other leather accessories such as Steering wheel and Gear knob. The leather will be cut and sewed in a shape of car seat by customer.
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Finishing service - Supplier provide all materials related to production in finishing process. The Company will produce the finishing product according to supplier’s order and process.
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Tannery service - Supplier provide all materials related to production in Tannery process. The Company will produce the tannery product according to supplier’s order and process.
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Other Product - By product from production process such as lime split from tanning process and scrap leather from cutting process
The Company's product is certified with ISO/TS 16949:2002 in terms of production and the overall operating system from TUV Rheinland Group, Germany, a certification that is well accepted in the automotive industry. Most of the Company’s production is made to order from both domestic and foreign customers. Each customer can order leather products in various shapes and usage types such as cleaning leather and Chrome free leather. The Company, able to produce all various leather products and meet every need, will attentively work with carmakers to come up with the design leather products for each car model. The Company's advantages are the strong management team and high technology machinery and equipment which allow the Company to produce up to 30 million square feet per year or around 900,000 pieces per year. In 2009, the Company had the actual production of 24.2 million square feet which accounted for 81% of the total capacity.
Revenue Proportion for Each Product Line or Business Unit
Table of the Company’s Revenue Structure from 2007 – 2009
| (Unit: Million Baht) | ||||||||
|
Revenue by product |
Operated by |
% of Shareholding |
2007 |
2008 |
2009 |
|||
|
Amount |
% |
Amount |
% |
Amount |
% |
|||
|
Cut part |
IHL |
100% |
715 |
47% |
894 |
52% |
619 |
47% |
|
Sewing |
IHL |
100% |
595 |
39% |
636 |
37% |
467 |
36% |
|
Steering wheel and gear knob |
IHL |
100% |
57 |
4% |
32 |
2% |
20 |
1% |
|
Finished leather |
IHL |
100% |
86 |
6% |
83 |
5% |
65 |
5% |
|
Service |
IHL |
100% |
|
27 |
2% |
|||
|
Other products |
IHL |
100% |
66 |
4% |
74 |
4% |
115 |
9% |
|
TOTAL |
1,519 |
100% |
1,719 |
100% |
1,313 |
100% |
||
The company’s main customer is the producer of car seat leather and interior leather parts for car accessories (First Tier Original Equipment Manufacturers or 1st Tier OEM) of the leading carmakers such as Toyota, Honda, Nissan, Ford, Mitsubishi, Isuzu, Mazda, Subaru, and so on. However before receiving the order, the Company has to be chosen from these carmakers to be the second tier original equipment manufacture (or 2nd Tier OEM) because they have to research and develop the products together before they can sell each model of the car in each country so that the Company is trusted for the quality of the products.
Moreover, the Company has to show confidence in the capacity of the production, the standard of the products, and the punctuality in delivering products to the customers because the nature of the Company’s operation is planning well ahead in advance in order to deliver car seat leather and other accessories to the First Tier OEM punctually for the later production line. As the Second Tier OEM, the Company can present the products to other manufacturers of car seat leather and accessories of any car’s model directly around the globe, not only in Thailand, within the model life of that car’s model. In general, each car’s model has the model life of 4-8 years.
The Company has to bid for the product’s price which is the business practice with other manufacturers. The Company can export its products through two channels which are
-
indirect export in which the seat makers using the Company’s products export to other countries
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direct export in which the Company itself would present the products to the customers in other countries. Hence, selling products in other countries is considered only the direct export from the Company.
Last Updated (Sunday, 21 March 2010 14:31)






